BUILD-VS-BUY MATH
What you'd need from
ServiceNow instead.
To assemble equivalent capability using ServiceNow licensing and Professional Services, this is what each Avennorth tier maps to — the annual licenses, the implementation cost, and the capability gaps that remain regardless of spend.
FoundationPlatform + Pathfinder + Bearing + Intelligence
SERVICENOW LICENSES REQUIRED
- ▸ITOM Visibility / Advanced or Prime$8.36–$18.48/mo/SU (56% disc. from $19–$42 list)
- ▸Workflow Data Fabric Advanced$50,600/yr (56% disc. from $115K list)
- ▸IHUB ProIncluded in Workflow Data Fabric
PROFESSIONAL SERVICES REQUIRED
- ▸ITOM Implementation24 weeks$200,000
- ▸CMDB Remediation3–4 year recurring$75,000
GAPS THAT REMAIN
- ✗No Bearing health scoring or trust scores — no SN equivalent at any price
- ✗No closed-loop Pathfinder remediation workflow
- ✗No CI confidence scoring or AI-narrated merge auditing
- ✗No relationship mapping or auto-generated service dependency data
ANNUAL LICENSES
~$494K/yr/yr
ITOM Prime + WDF Adv · 2,000 SUs
PROFESSIONAL SERVICES
$275K
$200K ITOM impl. (24 wks) + $75K CMDB remediation
3-YEAR TOTAL ESTIMATE
~$1.76M+
2,000 SU reference environment
StandardFoundation + Contour + Assets
SERVICENOW LICENSES REQUIRED
- ▸ITOM-V + ITOM-H or ITOM Prime$18.48/mo/SU (56% disc.)
- ▸HAM Advanced$4.40/mo/SU → ~$106K/yr (2K SUs, 56% disc.)
- ▸SAM Prime$8.80/mo/SU → ~$211K/yr (2K SUs, 56% disc.)
- ▸DC & Network Asset Management ◆$17.60/mo/SU (56% disc. from $40 · coming soon)
- ▸Workflow Data Fabric Enterprise — IHUB EnterpriseUplift from WDF Advanced
- ▸AI Control Tower$79,200/yr (56% disc. from $180K)
PROFESSIONAL SERVICES REQUIRED
- ▸HAM Implementation16 weeks$100,000
- ▸SAM Implementation24 weeks$150,000
- ▸Service Mapping Config3–6 months per environment$300K–$500K
GAPS THAT REMAIN
- ✗Service Mapping requires months of manual pattern configuration per application
- ✗No auto-generated maps from discovered relationships — maps are drawn, not discovered
- ✗No BFS blast radius calculation
- ✗No temporal relationship tracking — maps drift silently after go-live
ANNUAL LICENSES
~$930K/yr/yr
All Foundation + HAM + SAM + DC&NAM + AI CT · 2K SUs
PROFESSIONAL SERVICES
$775K+
$250K (HAM + SAM impl.) + $300K–$500K Service Mapping + $75K remediation
3-YEAR TOTAL ESTIMATE
~$3.6M+
2,000 SU reference environment
ProfessionalStandard + Vantage + Architect
SERVICENOW LICENSES REQUIRED
- ▸ITOM Prime$18.48/mo/SU → ~$444K/yr (2K SUs)
- ▸HAM Advanced + SAM Prime~$317K/yr combined (2K SUs)
- ▸EA Prime$35.20/mo/Business App → ~$42K/yr (100 apps, 56% disc. from $80)
- ▸BCM Advanced$211.20/mo/operator → ~$25K/yr (10 operators, 56% disc. from $480)
- ▸DC & Network Asset Management ◆$17.60/mo/SU (coming soon)
- ▸Workflow Data Fabric Enterprise — IHUB EnterpriseAdditional
- ▸AI Control Tower$79,200/yr (56% disc.)
PROFESSIONAL SERVICES REQUIRED
- ▸EA Implementation15 weeks$100,000
- ▸BCM Implementation15 weeks$100,000
GAPS THAT REMAIN
- ✗Event correlation is rule-based — not competing hypotheses
- ✗Root cause is ranked by probability, not formally falsified
- ✗No persona-aware executive narrative generation
- ✗BCM is operator-seat licensed — cost escalates sharply at team scale
ANNUAL LICENSES
~$998K/yr/yr
All Standard + EA Prime + BCM Adv · 2K SUs
PROFESSIONAL SERVICES
$200K
$100K EA + $100K BCM impl. (cumulative PS: ~$975K+ incl. all prior tiers)
3-YEAR TOTAL ESTIMATE
~$3.72M+
2,000 SU reference environment
EnterpriseProfessional + Trust
SERVICENOW LICENSES REQUIRED
- ▸ITOM Prime$18.48/mo/SU → ~$444K/yr (2K SUs)
- ▸HAM Adv + SAM Prime + EA Prime~$359K/yr combined (2K SUs, 100 apps)
- ▸IRM Advanced$143/mo/operator → ~$17K/yr (10 ops, 56% disc. from $325)
- ▸Raptor DB20% ACV uplift → ~$203K/yr added to full 2K SU ACV
- ▸Workflow Data Fabric Enterprise — IHUB EnterpriseAdditional
- ▸AI Control Tower$79,200/yr (56% disc.)
PROFESSIONAL SERVICES REQUIRED
- ▸IRM Implementation20 weeks$200,000
GAPS THAT REMAIN
- ✗Audit records are not hash-chained — integrity is policy-asserted, not cryptographic
- ✗No bitemporal data model — point-in-time rollback overwrites current state
- ✗19-framework compliance is not pre-built — requires custom mapping engagement
- ✗Raptor DB 20% ACV uplift applies across the entire contract — cost scales across all modules
ANNUAL LICENSES
~$1.22M/yr/yr
All modules + Raptor DB 20% ACV uplift · 2K SUs
PROFESSIONAL SERVICES
$200K
$200K IRM impl. (20 wks). Cumulative PS: ~$1.175M+ across all tiers
3-YEAR TOTAL ESTIMATE
~$4.6M+
2,000 SU reference environment
3-YEAR TOTAL COST OF OWNERSHIP — ENTERPRISE EQUIVALENT
Reference: 2,000 SUs · 100 Business Apps · 10 operators · 56% discount from ServiceNow list pricing
SERVICENOW STACK — 3-YR ESTIMATE
ITOM Prime (2K SUs)
$444K/yr$1.33M
HAM Adv + SAM Prime (2K SUs)
$317K/yr$951K
EA Prime (100 apps)
$42K/yr$127K
IRM Adv (10 operators)
$17K/yr$51K
WDF Advanced
$51K/yr$153K
AI Control Tower
$79K/yr$238K
Raptor DB (20% ACV uplift)
~$203K/yr~$609K
IMPLEMENTATION PS
ITOM (24 wks)$200K
HAM (16 wks)$100K
SAM (24 wks)$150K
EA (15 wks)$100K
BCM (15 wks)$100K
IRM (20 wks)$200K
CMDB Remediation$75K
3-YEAR TOTAL
Licenses + PS · excl. BCM Adv, DC&NAM, IHUB Ent.
~$4.6M+
AVENNORTH ENTERPRISE
✓No per-SU or per-CI licensing
✓No separate HAM / SAM / EA / IRM modules to purchase
✓No Raptor DB ACV uplift
✓No per-product implementation PS (included)
✓No CMDB remediation cycle — platform stays current
✓90-day delivery vs 12–18 months for SN full stack
✓Bearing, closed-loop remediation, falsifier AI — no SN equivalent
3-YEAR TOTAL
Fixed
One engagement price. No licensing treadmill.
◆ DC & Network Asset Management pricing estimated at $40/mo/SU list ($17.60 after 56% disc.) — not yet GA. BCM Adv ($211.20/mo/operator), IHUB Enterprise, and DC&NAM excluded from 3-yr total above. All SN rates 56% below list. Actual costs vary by negotiated terms and environment scope. Capability gaps listed above remain regardless of SN spend level.
Bring us your ServiceNow quote.
We'll map it line by line against the equivalent Avennorth tier and show you where the gaps and the recurring costs actually sit.